Download the latest issue (Swedish only): Östermalms Saluhall Magazine No.3
Östermalms Saluhall was elected to the world’s seventh best food hall by the international award-winning magazine Bon Appétit. The beautiful brick cathedral is a temple in Stockholm for the bon vivants who appreciate top-quality ingredients and its proper handling, which is the soul of the daily work in the food hall. Personal meetings with visitors and customers as well as the high level of knowledge has always been a hallmark for all traders in Östermalms Saluhall, many of whom have been here for generations.
In June 2010 their very own exclusive magazine was launched and distributed to loyal guests – an affluent target group – and already in the first two issues there were a number of strong brand advertisers. The magazine is a regular journal that is intended to nurture frequent customers of the food hall, and enable a closer relationship to all partners. There is no segmentation by annual income, average age or gender, rather it’s a magazine for people who appreciate “la joie de vivre” and who are willing to pay for the high quality of life they actively care about. The team creating the magazine focus on a high degree of legibility.
Anyone who is interested in life-affirming experiences in general and of food and ingredients of the highest quality, in particular, will find stories of inspiration and practical advice in terms of food and drink culture. In addition, we highlight anecdotes gathered during the hall’s 123 active years and meet interesting, both Swedish and International personalities. The magazine is printed in an edition of 6,000 copies, three issues per year, and distributed mainly to our most loyal customers. Catchment area is extended due to distribution through various strategic partners around the local area, for example, hotels, exclusive fitness centers and restaurants within the traders own network.
At present the magazine is only available in Swedish, but an English edition for all our international guests will be released in 2013!
We look forward to continue this inspiring journey with traders, partners and especially with our loyal and dedicated customers!
Editor in Chief
We are always interested in new ideas. Please leave suggestions on what you are looking forward to read in future issues and also take the chance to win gift certificates or products from both traders and partners. You can find more information under the tab Deals and several of the campaigns are also up on the newly launched Facebook page: http://www.facebook.com/ostermalmshallen
To read the latest issue and download ratecard for advertisers, visit the Östermalms Saluhall Magazine page (information only available in Swedish).