Östermalms Saluhall Magazine


Read the latest issue: Östermalms Saluhall Magasin No.2 2018


Östermalms Saluhall was elected to the world’s seventh best food hall by the international award-winning magazine Bon Appétit. The beautiful brick cathedral is a temple in Stockholm for the bon vivants who appreciate top-quality ingredients and its proper handling, which is the soul of the daily work in the food hall. Personal meetings with visitors and customers as well as the high level of knowledge has always been a hallmark for all traders in Östermalms Saluhall, many of whom have been here for generations.

In June 2010 their very own exclusive magazine was launched and distributed to loyal guests – an affluent target group – and has since the premiere attracted several strong brand advertisers. The magazine is a regular journal that is intended to nurture frequent customers of the food hall, and enable a closer relationship to all partners. There is no segmentation by annual income, average age or gender, rather it’s a magazine for people who appreciate “la joie de vivre” and who are willing to pay for the high quality of life they actively care about. The team creating the magazine focus on a high degree of legibility.

Anyone who is interested in life-affirming experiences in general and of food and ingredients of the highest quality, in particular, will find stories of inspiration and practical advice in terms of food and drink culture. In addition, we highlight anecdotes gathered during the hall’s 130 active years and meet interesting, both Swedish and International, personalities. The printed edition is 10 000 copies, with two issues per year, and distributed to our most loyal visitors and business partners. The food hall has approximately 200 000 visitors each month. Total reach is over 30 000 readers per issue and also thousands views online of each magazine. Catchment area is extended due to distribution through various strategic partners around the local area, for example, hotels, exclusive fitness centers and restaurants within the traders own network.

The magazine is only available in Swedish!

We look forward to continue this inspiring journey with traders, partners and especially with our loyal and dedicated customers!

Lina Bielsten

Editor in Chief / Publisher


We are always interested in new ideas. Please leave suggestions on what you are looking forward to read in future issues and also take the chance to win gift certificates or products from both traders and partners. You can find more information under the tab Offers and if you want to keep yourself updated, don´t forget to like our Facebook page facebook.com/ostermalmshallen

Lina Bielsten
Editor in Chief

Lina is the project manager for Östermalm's Saluhall and also initiator of Saluhallen's magazine. Already at the age of ten, she created magazines and sold her own postcards, then with © Bielsten Production on the back. The first publication was Davis Cup magazine 2010. Now it says "Östermalms Saluhall" on the newspaper cover!

Material description 

& Advertising


Östermalms Saluhall Magazine


Östermalms Saluhall Magazine is published by Bielsten & Co AB on behalf of Östermalms Saluhall

Bielsten & Co AB 
Box 11, 692 21 Kumla

Editor in Chief & Publisher:
Lina Bielsten


Art director & traffic:
Carolina Krupinska


Magnus Elgquist, Jimmy Hansen, Sam Britz and Cristian Wahlén.


Lina Bielsten, Anna Benson,

Ann Fogelberg, Claes Kanold

and Jenny Olsson.




Want to get the magazine sent home?
Leave a message with your name and address to redaktion@ostermalmshallen.se
The magazine is free when you pick it up at our entry points or from the traders counters.

Home delivery will be charged postage and handling fee in advance, currently 59 SEK (domestic) and 108 SEK (within Europe). 

Östermalms Saluhall Magazine


Tidigare nummer



OPENING HPURS: MON-FRI 09.30 - 19.00,  SAT 09.30 - 17.00

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